The project involved a comprehensive rebranding of an existing pasta restaurant, encompassing everything from mood and logo to font and color scheme.


It began with thorough planning, dissecting the current brand identity and strategizing ways to infuse it with a fresh, modern twist. The design team meticulously reinterpreted various elements, crafting a new logo that retained the essence of the original while exuding vibrancy and contemporary flair. This revitalized logo served as the cornerstone for refining fonts and establishing a cohesive color palette, ensuring a unified brand image. Beyond mere visual aspects, the rebranding extended to product packaging and interior design, each detail meticulously tailored to resonate with consumers and elevate their experience. Through this holistic approach, the rebranding not only captivated existing patrons with its newfound allure but also enticed new customers with its modern, trendy appeal, ultimately enhancing the restaurant's competitiveness and brand value.