This project redesigned the headquarters of Korean Air.



The identity of the brand and the principles of airplanes were used as design motive. By interpreting the perfection of flight that the brand pursues as a flight direction according to air resistance, it circulates on its own. It forms a range of resistance and maintains its shape by itself. As much as redesigning the headquarters, we challenged a new design and constructed an unusual space. By breaking away from conventional practices and introducing new perspectives and ideas, this project transformed the headquarters of Korean Air from a typical office space into a unique and exceptional place. Through this approach, the project aimed to respect the brand identity and principles of Korean Air while pursuing innovative design that embodies the aesthetics of flight and air resistance.